This is the first post in a new weekly series that will provide a roundup of the top articles, news updates and important content from the week prior. Last week we saw a few major updates such as Facebook first adding new ad options, then merging ads manager and power editor into one tool, and finally eliminating […]
Tim Peterson has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube
Facebook will stop displaying Instant Articles within Messenger Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Facebook Instant Articles update, Google Display Network & more Read More »
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If search engine optimization isn’t now a formidable piece of your overall marketing efforts, you might want to reconsider your strategy. Raising awareness of your organization’s product or service through organic online search is crucial, and it’s only becoming more so. In a 2016 MarketDive study, 82 percent of marketers said they believe that SEO’s ability
July was an exciting month at Sprout, our social team hosted Sprout Sessions–a live, digital marketing conference that spanned five days and topics ranging from how non-profits can optimize for social to content activation for restricted industries. From Charity Water’s presentation on brand storytelling to Tito’s Handmade Vodka’s insight on managing social in a regulated
I have a confession to make: I produce too much content, so I often feel like I’m not doing enough to promote it. Therefore I’ve come up with an efficient system of how to market my content productively and on a budget (too much content doesn’t mean you need a fortune to promote it.) Here’s
The benefits of a media mention go far beyond SEO. Here are tips on getting the most out of that coverage. 1. Look for the link. If a media mention links to any page on your website, you’re having a great day for search engine optimization. Links to your website give you authority, and authority
Facebook is making steps to ensure that everyone gets their facts right before forming their own opinion on a topic trending on the popular social media platform. Recently, the company tweaked its Related Articles feature and introduced an updated machine learning technology to help spot potential misleading or fake news. Facebook’s Related Articles feature, which
Facebook Combats Fake News With Related Articles and Updated Machine Learning Technology Read More »
I’ve been amazed at the common misconceptions that I continuously hear about search engine optimization. I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve fielded questions from people in many different industries. Related: Is Your Organic
The 5 most popular stories on PR Daily this week | Articles Read More »
