Social Strategy

5 stats brands need to know to engage Irish & UK consumers

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. But with more than half of Irish and UK consumers saying they’ve increased their social usage in the past six months, the widespread

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9 stats social media marketers need to show their bosses ASAP

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data

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Create your social media campaign plan for 2019 (with editable worksheets)

Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists

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