When my sister, who battles Los Angeles traffic for over an hour each way to get to work, mentioned she listens to podcasts I realized their power. Podcasting and other audio content marketing is no longer a sideshow to video and other trendy content format. Rather it’s a media format tailored to the needs of […]
Audio Content Marketing: How To Reach Your Busy Audience [Research] Read More »
Did you know that transcribing audio and video content can directly improve SEO? I’m talking about all those podcasts, webinars, and videos that you must be putting out on the regular. It turns out, when you transcribe these media and post them alongside your content, you get some quick SEO benefits. The search engine giant’s
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Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can choose to upload preproduced ads or upload a script and have Spotify create ads with background music and voiceover in the new Spotify Ad Studio platform. Advertisers also provide an image to display while
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Marketing Podcast with Marylou TylerPodcast Transcript Inbound, inbound, inbound – that’s marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective. In fact, great outbound marketing can draw even greater interest to
How to Get the Right Mindset for Sales and Prospecting [Audio] Read More »
Marketing Podcast with Jeff GoinsPodcast Transcript There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways. It’s okay to be an
Marketing Podcast with Landon RayPodcast Transcript I’ve known this week’s guest for about a decade and in that time I’ve watched him grow from tiny start-up to thriving Inc500 stand out. It’s really fun to see this kind of success and these stories are out there and everywhere if you look – no, they don’t
Landon Ray’s Entrepreneurial Journey to Success [Audio] Read More »
Audio is beginning to play an increasingly important role in how consumers connect with information, thanks to the popularity of podcasts and other short-form audio programming, improvements in voice technologies, and the growing consumer adoption of smart home devices like the Amazon Echo and Google Home. Today, a company called Audioburst is unveiling a new
Audioburst launches a web and mobile search engine for audio news Read More »
Marketing Podcast with Tom WebsterPodcast Transcript I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time players
What Does the Future of Podcasting Look Like? [Audio] Read More »
Zoom H1 with Giant Squid Audio Sound Test Comparison During my presentation at the MOBE Titanium Leverage Summit, I gave a presentation on creating video and what the most important factors are when it comes to creating great videos. As part of the presentation, I gave a demo on how to improve audio by using
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