Alex is a Trends Analyst for North America. Focusing on the US and Canada, he analyzes cross-category consumer behavior through the lens of Mintel’s Global Consumer Trends. June 05th, 2020June 06th, 2020 Across the United States – and the globe – people are erupting in protests to demand progress in racial justice, largely sparked by […]
Moving from social awareness to solidarity: Branding gu Read More »
It was widely publicized in late January that social media companies including Facebook and Twitter were going to crack down on Coronavirus related misinformation. This effort by social media companies was unprecedented, with Consumer Reports saying in an article that “experts say their efforts appear more aggressive than any previous crackdown on false and misleading
Name a brand of sneaker. Name a flavor of ice cream. Name a dead rock star. If you came up with answers like Nike, Chocolate or Prince, you’re not alone. This is unaided awareness, the ability to name a member of a category without having to choose from a list. It’s tempting to want to
In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median
The importance of building brand awareness through Amazon advertising Read More »
February 4th, 2020 Conference SMW Staff We face a fundamental shift in the entertainment marketplace and as we turn the page to a new calendar year, the competition continues to steadily play out. Established industry leaders like Hulu, Netflix, HBO Go, and Amazon Prime are seeing the rise of new players that include AT&T’s WarnerMedia,
How HBO Max Will Use Originals to Drive Brand Awareness Read More »
We are more aware than ever before. More aware of victims of violence, or a natural disaster. More aware of insane wealth or grinding poverty. It gets beamed to us, regularly. We’re even more often exposed to social hijinks, sports stars or business moguls. We’re aware that people run a marathon, or fast for a
Building brand awareness is a challenge for businesses both large and small. And while most eCommerce brands use marketing channels like paid ads or social media to increase awareness, fewer brands leverage using email marketing for the same purpose. Email consistently brings in an average of 122% in ROI, the highest of any marketing channel
3 Tips to Build Brand Awareness & Connect With Your Customers Using Email Marketing Read More »
Sixteen years since the conclusion of the Human Genome Project (HGP), one of the greatest scientific feats in human history, people around the world can now have a version of their DNA analyzed for a modest fee via Direct-to consumer (DTC) genetic testing. The technology is rapidly accelerating the number of people who are able
Rising awareness about genomics and its impact on DTC genetic testing market Read More »
Do you follow Bitly on social? If so, you probably know that we’re big advocates of a consistent brand experience. A consistent brand can help you: ✅ Gain credibility✅ Inspire trust & loyalty in your customers ✅ Boost your visibility within your market ✅ Justify charging a premium for your products & services ✅ Distinguish
5 Easy Ways to Build Brand Awareness Using Social Media Read More »
October may be the season of cozy jumpers, scary movies and pumpkin-spiced everything, but most importantly it’s Breast Cancer Awareness Month. Breast cancer is the most common form of cancer, with one in seven women in the UK expected to develop the disease during their lifetime according to Breast Cancer Now. By increasing awareness, it
Nine powerful breast cancer awareness campaigns – Econsultancy Read More »
