B2E

B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “Creating Epic Customer […]

Adobe is touting a future where experience reigns and B2E is all you need

A-Post to MarTech Today, ABM: Account-Based Marketing, Adobe, Channel: CMO Zone, marketing automation, Marketing Tools, Martech: Chatbots / Good To SEO

As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and decide which channels and platforms to use to reach them. We are continually adapting to support dynamic business goals and increasingly investing in martech to execute. We focus on driving value by

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