Martech: Chatbots

Adobe is touting a future where experience reigns and B2E is all you need

A-Post to MarTech Today, ABM: Account-Based Marketing, Adobe, Channel: CMO Zone, marketing automation, Marketing Tools, Martech: Chatbots / By Good To SEO

As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and decide which channels and platforms to use to reach them. We are continually adapting to support dynamic business goals and increasingly investing in martech to execute. We focus on driving value by …

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Report: Apple buys voice tech platform PullString

A-From MTT, Apple, Apple: Siri, Channel: Martech: Marketing, Chat & Text Messaging Apps, Martech: Chatbots / By Good To SEO

A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives. …

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BI provider Qlik buys Crunch Data and its bot

A-From MTT, Channel: Martech: Analytics & Data, Chat & Text Messaging Apps, Marketing Tools, Marketing Tools: Analytics, Martech: Chatbots / By Good To SEO

On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the acquisition of analytics firm Crunch Data and its CrunchBot. Over the last four years, SVP of Strategy Management Drew Clarke told me, Crunch Data has partnered with the Philadelphia-based Qlik, embedding its bot into the …

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How one marketer uses a chatbot to retain customers

A-From MTT, Channel: Martech: Marketing, Chat & Text Messaging Apps, Martech: Chatbots / By Good To SEO

A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success in using a chatbot for customer retention. Gold Eagle owns several brands, including products for cleaning household surfaces like granite countertops and hardwood floors, through its TriNova brand. …

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LivePerson boosts its automated conversational capabilities with Conversable acquisition

A-From MTT, Channel: Martech: Marketing, Chat & Text Messaging Apps, Machine Learning & Artificial Intelligence, Martech: Chatbots / By Good To SEO

A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson is designed to create an expanded platform for brands that can handle customer service, custom bot creation and more. What each company brings. Conversable founder and CEO Ben Lamm told me via email that his …

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UK-based Volume releases tool for marketers to train NLP engines

A-From MTT, Channel: Martech: Analytics & Data, Martech: Chatbots / By Good To SEO

Natural Language Processing engines are becoming common tools in marketing applications like chatbots, but they require training. UK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training and Testing-as-a-Service platform for natural language data models.” The platform — called QBox — helps marketers test whether …

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