We’ve reported how Millennials are looking for something more than money and benefits from their jobs. These are areas where small businesses often fail to keep pace with larger companies. Those bigger employers are able to wave a little more cash around and offer things like health insurance and 401k retirement plans to new recruits. […]
Where do Millennials want to Work for Small Businesses? Vegas Baby! Read More »
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Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food Read More »
If you think the edge your small business requires can be found by hiring a millennial, think again. You may find more experience will right the ship. You can find this with Baby Boomers. And Indeed.com says Baby Boomers are actively looking to work for a small business all across the country. Indeed scoured its site of
Millennials have been on the radar of most marketers the past few years. While this is a large and potentially lucrative demographic, the most powerful group, at least when it comes to spending, is still the baby boomers. Marketers understand that about 70 million people from this generation would be entering retirement over the next ten
5 Things You Should Know About Marketing to Baby Boomers Read More »
10 statistics and reasons why you should turn your marketing attention to baby boomers Baby boomers are born between 1946 and 1964, there are around 74.9 million baby boomers. That’s an audience of 74.9 million that need to be reached. Because of the buzz built around millennials, it has become easy to market to that generation.
Baby boomer marketing statistics | Smart Insights Read More »
Qeepsake Last into the tank is Jeff McNeil of Qeepsake, seeking $350,000 for 10 percent equity. Qeepsake makes collecting memories of your baby effortless. Their digital baby journal replaces traditional baby books by utilizing text messaging. The company texts questions and the responses are then added to the parents’ private baby journal. The entries and
Innovation solves real world problems. In the real world, people have babies, as well as careers. They need solutions that make their lives easier and their homes safer for themselves and their infants. This year, five of my executive friends had their first babies and after visiting their newly decked out nurseries I noticed how
How Baby Safety Technology is Outgrowing Its Infancy Read More »
Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. The premise was simple. She’d feature and share products she thought other moms would like. One day, in search of
What a Baby Clothes Blog Can Teach You About 991% YoY Growth Read More »
In the past nine months, I’ve had three event-management interns — two millennials (the generation born 1981-2000) and a baby boomer (those born 1946-1964) — work with me at My Wedding Décor. The two 21-year-olds plan to secure event work in festivals and non-profit organizations. The third, who became my one-day-per-week assistant at the end
What I’ve learnt from millennials and baby boomers Read More »
