Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe. The report was based on data from a survey conducted in July 2017 among 1,007 white-collar workers in the United States age 18 and older who own a smartphone. Some 44% of respondents […]
Email Behavior: When, Where, and How People Check Email in 2017 Read More »
Image courtesy of ExasolAG Customer analytics come from a variety of sources: Google Analytics – which becomes more robust every year Primary research Internal sales databases Login databases Customer service Potentially other sources specific to a particular company Harvesting this data and successfully utilizing it relies on doing 4 things really well: Understanding concepts of
4 Steps in Blending Customer Behavior and Customer Analytics for Better Insights Read More »
Counterintuitive as it may sound, the more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This unexpected tendency is especially noticeable in a demographic you’d least expect to trend this way: millennials and their younger siblings (what’s being called Generation Z). Statistically,
Winter is coming. The jackets and boots are out of hiding, and the holiday shopping season has begun. Forecasters, including Deloitte, have indicated sales are expected to grow 3-4% this holiday season; and, as the economy continues to improve, consumers are encouraged to shop until they drop. With holiday shopping on every retailer’s mind, our
Data-driven creative is a hot topic these days. Consider the following developments. A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of better linkage between media data and creative execution. Venerable creative agency Leo Burnett earlier this year launched what it calls “The
Real changes to consumer behavior are driving adoption of data-driven creative Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: ASCI rankings, featured snippet quiz & consumer behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: ASCI rankings, featured snippet quiz & consumer behavior Read More »
The rapid rise in popularity of voice-activated virtual assistants—artificial intelligence (AI) devices such as Amazon Alexa and Google Home—is significantly influencing consumer behavior, according to a study by Toluna. The real-time digital consumer insights company conducted a survey of more than 1,000 US consumers and learned how these devices affect the shopping, search, and media
Voice-Activated Virtual Assistants Change Shopping & Search Behavior, Media Use Read More »
Did you know Facebook is the perfect platform for acquiring and nurturing new prospects, while also engaging your existing customers? It’s true. The ideal strategic approach to advertising on Facebook is simple: Identify prospects using advanced targeting methods (like interests and behavior) Nurture website visitors and custom audiences using remarketing Build lookalike audiences based on
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest Lens, SEO budgets & reviews user behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: Pinterest Lens, SEO budgets & reviews user behavior Read More »
