Bings

Bing’s Web Crawler Goes Evergreen, Improves JavaScript Crawling

Microsoft announced today at Pubcon that Bing is adopting Microsoft Edge to run JavaScript and render webpages with Bingbot. In addition, Bingbot will be continually updated to the latest version of Microsoft Edge going forward, making it evergreen like Googlebot. Microsoft says making these changes will create less fragmentation of the web and make lives […]

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Negative SEO does not work on its platform says Bing’s Frédéric Dubut

SEO BLOG / Good To SEO

There are many types of SEOs in the world and a lot of techniques have been used by people in the past and at present as well. It is known that some get results in some ways while others can achieve those same results in a different way. However, there are two types of SEO

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Google Stops Sending Referral Traffic to Bing’s ‘Discover’ Section

SEO BLOG / Good To SEO

Google is no longer showing results from Bing’s ‘Discover’ section, which it had been sending a significant amount of traffic over recent months. Search Engine Journal received a tip from Edd Wilson regarding this issue. He also posted about it on Twitter with screenshots from SEMRush: @matthewbarby Do you know what happened to Bing’s discover

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Bing’s holistic view of search on display at SMX West

SEO BLOG / Good To SEO

The second day of SMX West began with a keynote by the Bing team from Microsoft. Speakers Christi Olson and Junaid Ahmed focused on outlining Bing’s view of how search should work, their general approach to it and features they have in their search engine that Google doesn’t have. The Bing team discussed some of

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A closer look at Bing’s box and whisker plots to analyze CPC data

SEO BLOG / Good To SEO

Today, to build upon our working knowledge of data distributions, we’re going to be analyzing CPC data using box and whisker plots. If you missed the first installment, get caught up on histograms and meet us back here. If you’ve finished part one of this series, then the histogram on the left should look familiar.

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Bing’s ‘Quest for Intelligent Search’ at SMX East

SEO BLOG / Good To SEO

The first SEO-related keynote at SMX East this week came from the Bing team and was entitled, “The Quest for Intelligent Search.” Featuring Christi Olson and Frederic Dubut, the presentation contained many insights into the core areas that search engines are investing in to make search better. Christi and Frederic discussed the topics interactively, and

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3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies

Online Marketing / Good To SEO

Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of signals, including user location, operating system, browsing activity, search queries,

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SMX Advanced Recap: Bing’s Fabrice Canel keynote

SEO BLOG / Good To SEO

For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out that search is becoming more intelligent. For example, search engines are getting better at sentiment analysis. If you search on whether video games are good for

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What Bing’s Decision to Kill Sidebar Ads Means for Your Account

SEO BLOG / Good To SEO

Ding dong: Bing sidebar ads are no more. According to a blog post Bing published earlier this week, extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this revelation, the #2 search engine has decided to retire sidebar ads in the US

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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

Bing, Channel: SEO, Google, SEO BLOG / Good To SEO

Searches for “Super Bowl ads” are about to heat up as we head into Sunday. People turning to Google and Bing for information about the official Super Bowl Lii commercials will find very different treatments of the results on each of the engines. Here’s a look at how those results compare. Going in alphabetical order, we’ll

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