Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Seasoned” marketers will be familiar with the traditional ad buying process (RFPs, negotiation, manual insertion orders, etc.). But the rise of technology has changed the way brands buy ads. “Programmatic” ad buying involves using software to purchase digital advertising, and …

Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast] : Marketing Podcast Read More »