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More people browse on mobile but buy via desktop

Chart of the Week: 53% of traffic to online stores comes via mobile devices, but this translates to just 32% revenue While the majority of people browse sites via a mobile device, it seems that the majority of purchases are still made via desktop. According to Wolfgang Digital’s KPI Report 2019, 53% of traffic comes …

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When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday

Posted by randfish When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. …

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday Read More »

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