busts

FTC busts Amazon seller for buying reviews

The Federal Trade Commission has announced a settlement with an Amazon seller that bought fake reviews of its product, a weight-loss supplement. The company, Cure Encapsulations, reportedly purchased the fraudulent reviews from AmazonVerifiedReviews.com. A bad actor returns. That same entity, AmazonVerifiedReviews.com, was sued by Amazon itself in 2016, along with several other fake review vendors. According […]

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Instagram Explains How Its Algorithm Works, Busts Common Myths

It might have taken them almost two years, but Instagram has finally explained the inner-workings of its algorithm-based feed. It was in July 2016 when the photo-sharing platform shifted to a machine-learning approach from reverse chronological order. A lot of users raised a ruckus over the announced change, but Instagram stood fast and opted instead

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Augmented reality games: Will this summer’s releases be booms or busts?

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World Alive and The Walking Dead: Our World. All those games

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