MarketingNews

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

b2b, BrandBuildingPro, CEOTrends, CMWorld, Content marketing, Content Marketing World, ContentMarketingNews, DigitalAgencyPro, DigitalMarketingNews, EnterpriseMarketingNews, EnterpriseWebPro, Influencer marketing, InfluencerMarketingPro, Lee Odden, MarketingNews, SmallBusinessNews, SocialMediaNews, Tim Washer, TopRank Marketing / By

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those …

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View Velocity Is The Secret To Ranking On YouTube

Braden Becker, ContentMarketingNews, ENTBusinessNews, Hubspot, MarketingNews, Search, SearchNews, SEO, SmallBusinessNews, SmallBusinessUpdate, SmallSiteNews, SmallWebBusiness, SocialMediaNews, WebProBusiness, YouTube / By

“To determine rankings on their platform, YouTube uses a metric called the View Velocity,” says HubSpot SEO expert Braden Becker. “The View Velocity metric measures the number of subscribers who watch your video right after it’s been published. The higher your videos view velocity the higher your videos will rank. YouTube also accounts for the …

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The Over-the-Top Marketing Juggernauts Have Arrived

BrandBuildingPro, Disney, EnterpriseMarketingNews, Laura Martin, MarketingNews, MediaTransformationUpdate, Needham, Netflix, OTT, Roku / By

“Netflix versus Disney is the right comp,” says Laura Martin of Needham. “Netflix just raised price and Disney is now saying they are going to do a $12.99 bundle for Hulu, ESPN Plus, and Disney Plus, That feels like bundling is a smart idea and free services feel like a better value. I think what …

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We Enable Small Sellers To Compete With the Big Guys, Says Etsy CEO

CEOTrends, eCommNews, etsy, Josh Silverman, MarketingNews, SmallBusinessNews, SmallBusinessUpdate, SmallSiteNews, SmallWebBusiness, WebProBusiness / By

“We allow small sellers to be able to compete head-to-head with the big guys,” says Etsy CEO Josh Silverman. “We do that by giving them a super simple and easy way to build a business online and market themselves while we do all the business work for them. They can just focus on making great …

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Selling To the Enterprise Has Been Wildly Successful

CEOTrends, customer experience, CustomerExperienceNews, DigitalMarketingNews, eCommNews, ENTBusinessNews, EnterpriseCRMNews, EnterpriseCustomer, EnterpriseMarketingNews, EnterpriseWebPro, Experience Management, InsideOffice, MarketingNews, SmallBusinessNews, SmallWebBusiness, SurveyMonkey, surveys, WebProBusiness, WebsiteNotes, Zander Lurie / By

“We really took a strategic imperative about two and a half to three years ago to step up our enterprise game,” says SurveyMonkey CEO Zander Lurie. “This has been a company that has thrived in going direct to end-users. We’ve built up a user base, a paid customer base, today of almost 700,000 people. But …

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Levi’s Is a Brand That Can Drive Traffic, Says CEO

BrandBuildingPro, brands, CEOTrends, Charles Bergh, EnterpriseMarketingNews, EnterpriseWebPro, FutureRetailNews, Levi's, MarketingNews, retail, RetailMarketingPro / By

“I think this world is coming down to winners and losers,” says Levi’s CEO Charles Bergh. “The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong …

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