CCPA

A marketer’s guide to the California Consumer Privacy Act (CCPA) – Econsultancy

CCPA, gdpr, Legal, Privacy and data protection / Good To SEO

Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA). This briefing will cover: What is the California Consumer Privacy Act, and […]

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Can CCPA, GDPR compliance help marketers exceed consumer expectations?

SEO BLOG / Good To SEO

More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage the complexities of privacy regulations. GDPR and the upcoming CCPA are designed to restrict how companies collect and use consumer data. As we come upon the

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As CCPA deadline approaches, only 14% of enterprises fully compliant so far

SEO BLOG / Good To SEO

A new survey has found that only 14% of companies subject to looming California Consumer Privacy Act regulation consider themselves fully compliant, yet the majority (84%) said they had started the compliance process and 56% said they were in the process of implementation. TrustArc, the company behind TRUSTe certification, commissioned a survey of IT and

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