In the wake of the Facebook and Cambridge Analytics scandal, and the news now that the Federal Trade Commission has opened an investigation into Facebook’s use of private customer data, a lot of people are taking a minute to check the third party app settings on their Facebook profiles. Really, you should check yours. We’ll […]
In surveying smartphone users to understand how they use social media, a recent survey found close to 90 percent use Facebook every day. The platform is a clear leader, with Instagram (also owned by Facebook) coming in second at 49 percent. Meanwhile, 48 percent of smartphone users reported using YouTube everyday , 32 percent in
Flacks. Spinmeisters. Yes-men (and women). That’s how the outside world perceives public relations professionals. Outgoing White House Communications Hope Hicks did us no favors this week when she admitted in congressional testimony that she’s told “white lies” on behalf of her boss, President Donald Trump. The next day she resigned. But PR isn’t about spin or lies
It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers. Search is powering intelligent agents that are fast becoming a focal point
Personal agents. Voice search. Chatbots. Check out the SMX West keynote. Read More »
Sometimes I used to be a silly blogger. I’d blame systems. I’d blame mentors. I’d blame all outside of myself for my failure. Human moments, of course. I forgave myself of this silliness. Now I see the other side of the coin. New bloggers and struggling bloggers and even bloggers who have yet to start
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we round
How to check your Domain Authority: 4 tools to use Read More »
President Donald Trump’s campaign offered to display the names of donors during his 2018 State of the Union for those who donated to his reelection campaign. The names will be displayed during a Trump campaign-run livestream of the address. So, if you donate quickly you can find your name appearing during the campaign-run livestream of
B2B companies can start to experiment with using live video in conjunction with marketing automation, putting out the content that prospects demand and gleaning valuable insights from how they watch and interact with that content. As a result, you can make marketing efforts more precise, further driving more leads and sales for your company. Automation
Check Out These Hot B2B Marketing Automation Trends Read More »
By Mark Zeni Have you ever tried to deal with most web hosting companies’ customer service? That experience alone is enough to scare you away from those company for good. Seriously, it can be that frustrating! If you own a website, you know how frustrating it is when your
If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let’s assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. In a recent report from Ascend, marketers were surveyed on
