Cold emailing has largely become a black hat strategy; nobody likes to send them and nobody likes receiving them. But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this […]
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The winter is here and with it so is the dreaded cold and flu season. 2017 was a record-breaking winter for flu and cold outbreaks, cited by the Centers for Disease Control and Prevention (CDC) as being “high severity” across all the age groups. With the harsh winter weather starting to dig in its heel
Paid ads. Lead magnets. Social ads. Phone calls. Conferences. Giveaways. Events. Guest blogging. Organic traffic via search engine optimization. There are plenty of ways to generate leads and make sales in the modern world. Heck, even traditional promotion on radio, television, and billboards still has its place. Each has its pros and cons depending on
A cold email is an email that’s sent without prior permission from or contact with the recipient. In many respects, a cold email is the same as a cold phone call – it’s just much less intrusive. This means it’s almost unanimously favored by both the sender and sendee. Cold email shouldn’t be confused with
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Getting your content published or linked to in major publications or niche blogs is a huge PR win for your business. This kind of exposure will get you in front of new audiences and help spread the word about your expertise. If done well, they’ll refer a healthy stream of traffic to your site, too.
Cold Email Tactics That Will Get Your Content on the Right Publications Read More »
The conventional wisdom in today’s digital marketing circles is that the cold call is outdated as a method of finding new customers. Consider for a moment that tens of millions of people have signed up for “Do Not Call” lists. People don’t even want to talk on their smartphones – they’d much rather send text
Cold weather, snow storms and an early Easter Holiday did their part to fuel a drop in retail traffic in April (7.8%) that in turn decreased sales by 5.6% for the same period year over year. The findings were part of the RetailNext Retail Performance Pulse report, a performance review for brick and mortar retail stores
Early Easter, Cold and Snow Hurt April Retail Sales, Report Says Read More »
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Myriams-Fotos / Pixabay In a world that it’s harder and harder to get in contact with people, what is the role of cold lead marketing in cold email, cold calling and cold social media to connect. In this post will explore these cold contact development strategies and see what the place for these are in
As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a cost effective strategy to introduce yourself to a prospective buyer and set up a meeting or to share a product demo. Unlike cold calls, emails do not disrupt your prospect’s workflow and can thus be
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