Imagine that you are sitting in a coffee shop, and all of a sudden, a waiter brings you a cupcake and leaves it on your table. You’re a bit confused for a moment because they didn’t say anything about it. You look at the cupcake – it’s sprinkled with chopped nuts. You look at the […]
How To Ensure Your Cold Email Outreach Doesn’t Violate Anti-Spam Laws Read More »
Are you looking for ways to market your services on LinkedIn? Want to know how to find the right prospects and then successfully engage with them? BD Ventures share their guide to marketing on LinkedIn in this infographic. Here are the key steps they share with you: Find prospects using advanced search Build awareness by engaging
LinkedIn Marketing: 7 Really Easy Steps to Turn Cold Leads into Clients [Infographic] Read More »
geralt / Pixabay Creating and Marketing a Webinar Can Be Successful with These Strategies Creating a webinar can be challenging, but marketing a webinar is a whole other beast. If you’ve been looking into sales tactics and tips, you’ve likely been pitched for a webinar (or 10). There’s a reason… it works! These events can
TeroVesalainen / Pixabay The way you react internally to an angry response to your cold outreach email probably depends on your personality. For some, it’s part of the job and no number of curses or insults can affect us. Others feel indignant — they believe in their product, and the angry response almost feels like
So You Got an Angry Response to a Cold Outreach. Here’s What to Do Next Read More »
We’ve all sent a cold e-mail at one point or another – those e-mails that you send to someone with whom you’ve had no prior relationship. Think of it as a much less obtrusive version of a cold call that can also save you from the awkwardness of getting rejected over the phone. Cold e-mails can
The 10-Minute Guide to Cold Email Campaigns for Marketers Read More »
Consumers no longer tolerate aggressive sales tactics. The internet has exposed slimy sales techniques, making transparency and trust necessary ingredients for successful marketing. The world is moving toward a customer-centric focus, and companies unwilling to make this transition will be left behind. HubSpot (NYSE: HUBS) is one company at the frontier of this movement. It’s
Email is perhaps the only relic of old-school internet marketing that still has legs. The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those who’ve never seen a dime from email marketing, these stats seem baffling.
NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long as potential customers visit your site, it hardly matters how you refer to them, right? But here’s the catch: no two web visitors are alike.
How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships Read More »
It’s not a new phenomenon to use email marketing to increase web traffic, customers, and revenue. But even if you have a decent-sized email list, how do you make it work for you? If you’re looking to maximize your email marketing strategy this year, there are numerous ways to turn your email list into cold hard
4 Tips to Successfully Turn Your Email List Into Cold Hard Cash Read More »
