Communications

Email and phone communications dominate conversational martech, but chat isn’t far behind

Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey of more than 1,000 consumers by Drift and SurveyMonkey Audience indicate that the ability to quickly communicate with brands to solve customer issues is among the top …

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How to Choose the Right Communication Channels for Your Communications Campaign

rawpixel / Pixabay With so many communications channels to choose from, it’s easy to see how some businesses might get overwhelmed. According to a recent survey by The Manifest, 64% of small businesses use two or more channels when relaying messages to consumers. By choosing a combination of channels, businesses can ensure their messages are …

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Seven PR Factors To Power Your Digital Communications Strategy

As public relations and other marketing disciplines continue to converge and intertwine, having a comprehensive digital communications strategy becomes more important than ever. If your purpose is to effectively raise awareness for your brand and underscore your industry leadership in an increasingly competitive media landscape, what are the key factors that make for the most …

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