How to run a successful competitor-focused paid campaign

bid, brand bidding, Google, keyword research, Nike, paid search, paid search tips, PPC, search engine marketing (SEM), SEO, SERP /

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically. The best example of this is bidding on competitors’ brand or product names. For example, if you’re in the athletic shoe/apparel industry, you’d […]

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