Nike

The Nike KD12 ‘YouTube’ Is the Weirdest Collab of 2019

Nike’s new KD12 ‘YouTube’ shoe will go on sale Oct. 26. (Photo Credit: Nike) It has been a truly wild year for sneaker collaborations. From steady pop culture landmarks like Marvel and Star Wars collaborating with Adidas to the truly out-of-left-field collaborations Nike has done with Friends and SpongeBob SquarePants, the worlds of sneakers and …

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What We Can Learn from Nike’s $39B Marketing Strategy

With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website …

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Best Sneakers of Summer 2019

Summer is sneaker season and the summer of 2019 didn’t disappoint. Nike dropped an already-legendary collaboration with Sacai that quickly became the definitive shoe of the summer. Adidas put out Marvel collab after Marvel collab, making great use of their license with one of the most recognizable pop culture brands in the world. And then …

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Nike Announces Adapt Huarache Shoes With FitAdapt Power-Lacing System

Nike’s Huarache sneakers originally launched in 1991 and now the company has announced their latest iteration. The new sneakers are the most futuristic yet and feature the awesome FitAdapt lacing system. And just to prove that we live in the future, that lacing system can be controlled not only via your phone, but by using …

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Nike Adds Self-Lacing Adapt Tech to Huarache Shoe

Nike Adapt Huarache (Photo Credit: Nike) Back in January, Nike unveiled the game-changing sneaker tech of the year: affordable and widely-available auto-lacing sneakers in the form of the Nike Adapt BB. Utilizing the same EARL auto-lacing tech that had been unveiled a couple of years prior (albeit with a much steeper price tag) it was …

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Nike’s New Adapt Huarache Shoe Has Laces Controlled by Siri

Nike Nike’s newest shoe is a modern take on a the classic Huarache sneaker with laces that can be controlled by Apple’s Siri. The Nike Adapt Huarache, which the company announced on Thursday, uses FitAdapt self-lacing technology that is paired with Apple’s Siri to tighten or loosen your laces. You can use either your Apple …

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Nike’s Huarache smart shoes feature Apple Watch and Siri controls

Nike has unveiled a new pair of smart shoes that feature connectivity with the Apple Watch and Siri. The Adapt Huarache takes its namesake from the company’s popular 1991 Huarache line of shoes. Beyond sporting a contemporary, virtually branding-free design, the shoes also sport the Nike FitAdapt lacing system. Using a midfoot motor, this technology …

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