Monday 6 April 2020, 9:00 am One of the most pressing questions in the minds of marketers today is – is it worth doing research given the current consumer sentiment? Our recent study shows that among consumers, uncertainty about the future and the impact the Pandemic will have on their lives is high (around 60%). […]
Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers. Luckily, conducting research remotely has long been part of business as usual for many organizations, and for good reason — it provides benefits that help make research
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By Eva Jo Meyers Despite the COVID-19 pandemic shaking up our world right now, business owners, employees, and stakeholders still need to have meetings, maybe now more than ever. Here are 10 tips on how to conduct effective meetings virtually when you are unable to have them in person: 1. Do some extra preparation Just
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Every month 300 million people use Skype. More and more, small businesses are using it and other tools like it to conduct job interviews. Here’s 10 tips for conducting a successful video interview with job candidates. Video Interview Tips Test the Tech You might be conducting a Skype interview or a Facetime interview. The platform
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Audits provide an understanding of performance and clarity on what needs to happen to achieve objectives. Yet, in my experience, companies rarely take the time to conduct audits. In this post, I’ll simplify the auditing process as it pertains to SEO (search engine optimization) so that an audit becomes useful instead of daunting. Here are
Instagram is a platform that’s dominated society and everything in it, especially within the last decade. After ranking second as the most popular photo-sharing app among American teens last year, it’s time businesses took advantage of this social media soar. But, as with everything in a busy industry, you’ll face competitors wherever you turn. This
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PATCHOGUE, N.Y., June 12, 2019 /PRNewswire/ — When a start-up develops a new business idea, it is important to conduct the research necessary to determine the success of the concept. New York social media agency, fishbat, explains why conducting market research for start-ups is essential. Market research can be conducted in two main forms; primary and
NEW YORK, May 14, 2019 /PRNewswire/ — In a continued effort to assist companies with quality information in building their brand, digital marketing company, fishbat, explains how conducting primary market research can reveal solutions for your small business. Utilizing primary market research for small businesses is an individualized problem-solving method that holistically approaches solutions, especially since a cookie-cutter
Market research is the key to learning what your target customers want, how to deliver the best solutions, and stay ahead of competitors. Regardless of the size of your business, however, research activities — such as gathering focus groups or performing a census — can be costly, time-consuming and hard to justify, especially if you’re
Conducting Market Research with Limited Resources Read More »
We all know the importance of conducting discovery calls. In principle, a discovery call is to help us learn more about the customer, their needs, problems, dreams, and goals. Once we “discover” these, we can determine whether the customer has a need that we can address, we can assess the urgency and interest the customer
