Competitive Analysis

6 Ways to Utilize Social Media for Financial Institutions

Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% …

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How to Uncover Your Competitors’ Content Strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate look at how your articles or blog posts are performing in relation to other brands in your space, you’ve got to do some digging. You’ll need a good tool in your …

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9 Things to Consider When Conducting a Competitor Audit on Instagram

Instagram is a platform that’s dominated society and everything in it, especially within the last decade. After ranking second as the most popular photo-sharing app among American teens last year, it’s time businesses took advantage of this social media soar. But, as with everything in a busy industry, you’ll face competitors wherever you turn. This …

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Alexa.com adds more search tools to its competitive analysis

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the latter Alexa is announcing new features that pushes it deeper into world of the search engine optimization (SEO) and search engine marketing (SEM). New keyword …

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Creating a Marketing Plan for 2019: What to Focus On

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different …

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3 PPC Techniques to Strengthen your Brand

Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. If you’re not sold on the idea of paying for your branded terms, read what …

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6 Reasons Why Financial Institutions Need Media Monitoring

Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies to have a bulletproof strategy — especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% …

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A Guide to the Competitive Pricing Strategy — For B2C and B2B

Lower pricing is a winning strategy to raise sales and this is true for both B2C and B2B companies. Customers always prefer products or services that come at the best price. As a seller, you definitely want your prices to be lower than your competitors. But how do you do that and still turn a …

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4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis

Let me start by saying I love SEMrush and Ahrefs. I use them both on a daily basis and cannot imagine my life without them. Through their awesome technology and studies, the two tools have contributed an impressive amount of value to SEO community. If you are already using the tools, by all means keep …

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Using Google Data Studio for Auction Insights Reporting

Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways. Current Methods for Analysis Google Ads Interface This is the most straightforward method – just pop into the interface, select …

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Ways to Gain Competitor PPC Insights

During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10%  stat. I was excited to share the news with my client, but …

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