Console

Inside the new Google Search Console at SMX East

If you’re an SEO, odds are good that you live and breathe inside the Google Search Console every day. The good news is that Google is about to significantly upgrade the Search Console with an extensive redesign to better serve you. As reported by Barry Schwartz on Search Engine Land, Google’s new Search Console will: […]

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AMP as a Ranking Signal, Google Search Console Refresh and More: Weekly Thread Roundup

It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and  a new badge feature in image search. In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more? Google Search Console Refresh &

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3 ways to use search query data from Google Search Console

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search

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Google image badges, Google Search Console beta reports & keyword research

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Google releases details on new beta Search Console reports

Last month, we uncovered screen shots of the beta Search Console interface being tested by Google. Today, Google announced a “sneak peek” at two of the new features or reports coming to the new beta Google Search Console. The new reports include an Index Coverage report and AMP fixing flow report. The Index Coverage report

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Google Search Console average impression data change is not a bug, it is a reporting change

Google has informed us that they have updated how they measure the metrics they report in Google Search Console’s Search Analytics report specifically for search results in lower positions. Google updated the data anomalies page to say that this change started on July 14, 2017, and goes forward from there. It reads: An incremental improvement

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Right to be forgotten, Google Analytics questions & Search Console changes

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Google Search Console may have a bug with the average position metric

The Google Search Console seems to have a bug in their Search Analytics report, specifically with the average position metric. Many webmasters are claiming the average position metric in the search analytics report has taken a sharp dive since July 13. I have seen dozens of screen shots from webmasters showing proof of this decline,

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How To Analyze Position Data In Google Search Console

Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense

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Google Search Console beta, Amazon Echo Show & link building mistakes

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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