SEM Industry

A guide to writing irresistible calls to action

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your landing page CTA isn’t the only marketing CTA that matters. To get people to your landing page, you need them to click on your ads, which means you need a smart call …

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Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital

During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and Trimark Digital. Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and the Best B2C SEM Initiative …

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Bing Ads launches ‘fan’ community program for its most dedicated advertisers

Bing Ads is creating a community for its most enthusiastic advertisers to help advance the platform. Thursday’s announcement from Bing Ads Community Manager Frances Donegan-Ryan says the team is looking for active users who want to engage with the community and help Bing Ads “build better products,” “push us to be innovative” and “advocate for …

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The foundation of a good SEM campaign

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine marketing (SEM) campaign. One would think any reasonably large and successful business would have a good handle on their unit economics, and that this knowledge will …

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Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan

Last year, more than twenty agencies and SEO professionals were recognized for their excellence in SEO and search marketing at the 2017 Search Engine Land Awards. To give insight into the winning campaigns and the award submission process, we have been conducting interviews featuring last year’s award winners. In today’s edition of the Search Engine …

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