Chief marketing officers (CMOs) have the shortest average tenure among C-suite executives at large US companies, according to recent research from Korn Ferry. The report was based on an analysis of the ages and tenures of c-suite executives at the 1,000 largest companies in the United States by revenue. The average tenure of a CMO […]
Your 2020 planning season has likely been in high gear. Although this time of year is festive and filled with holiday parties, many product marketers, growth marketers, digital marketers, and demand generation marketers are faced with reflecting on how their year went and set the business objectives for 2020. At the same time, those same
How to Get C-Suite Approval for Competitive-Intelligence Initiatives Read More »
According to a survey on leadership development conducted by the Brandon Hall Group, 77% of organizations are currently experiencing a leadership skills gap. But you’re smart, qualified, and technically brilliant at what you do… So what’s holding you back from the C-Suite? It’s not a lack of ambition. After all, you’re ready, willing, and able
The One Thing Holding You Back From Making It To The C-Suite Read More »
For the last several years, dire warnings of “content shock” have cast doubt on the continued ability of thought leadership content – or any kind of content marketing – to deliver results. But new research provides fresh encouragement for thought leadership marketers, especially those targeting senior-level decision makers. I sat down with Gareth Lofthouse, one
There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet? The Art of Right-sizing a Marketing Budget Starts with Reassessing How
Selling Marketing Automation Technology to the C-suite Read More »
Google Images appears to be underestimating the number of women in the workplace. The Pew Research Center analyzed more than 10,000 Google GOOG, +0.77% images. Even though woman
Working women are underrepresented in the C-Suite — and in Google Images Read More »
Marketing is having a wandering-in-the-wilderness moment. Or rather, another such moment in its turbulent history of disruption. Digitization, personalization, customer experience, data and analytics, and a growing kaleidoscope of multichannel interactions have changed the meaning of what it means to be a marketer. One study from the bygone era of 2010 estimated digital marketing spend
Modern Marketing and the C-Suite: Econsultancy US launches the M3 Blueprint program Read More »
If growth is indeed everyone’s job within an organization, then everyone needs to understand the importance of search marketing. No other discipline has delivered growth in such a profitable and sustainable manner over the past decade. Google handles more than 1.3 trillion searches each year, 51 percent of all traffic to websites comes via organic search,
Communicating Search to the C-Suite: From Rank to Revenue Read More »
It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive
7 SEO Performance Metrics That Matter to the C-Suite Read More »
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, “I often joke with my CFO, he counts where the money’s going, I say where the money’s coming from.” How can you as a marketing executive effectively get through to
How Marketers Can Have a Great Voice in the C-Suite Read More »
