Enlarge / Artist’s impression of working from home, three seconds before 10,000 important documents are deleted from your laptop by tiny hands. Aurich Lawson / Getty The Future of Business View more stories Welcome to the fifth installment of our Future of Business series. Over the last few weeks, we’ve talked about home office ergonomics, […]
Going all-in on remote work: The technical and cultural changes Read More »
Major events are closing down due to concerns over COVID-19. Ezra Shaw/Getty Images For the most up-to-date news and information about the coronavirus pandemic, visit the WHO website. The coronavirus pandemic continues to wreak havoc. As people are ordered to stay at home and avoid contact with others, a cascade of cancellations and postponements has wiped
30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long beyond the end of lockdown. Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors with examples of how brands like Skittles, Frito Lay’s, and many other popular faces
Reading time: 4 mins Over the years, ESOMAR has been a strong supporter of young professionals and their ideas. To encourage industry involvement and sharing, the Young ESOMAR Society (or YES!) was launched and with it, the YES Award. At Congress 2019 in Edinburgh, David Deeley from Bord Bia presented his idea and has now written in more
Hunting for cultural insight to unlock deep consumer understanding Read More »
Enlarge / Antonio Neri, president and chief executive officer of Hewitt Packard Enterprise (HPE), speaks during the HPE Discovery conference in Las Vegas, Nevada, US, on Tuesday, June 19, 2018. Neri is pivoting HPE toward delivering all its products as a service. Bridget Bennett/Bloomberg via Getty Images It’s been just over two years since Antonio
Antonio Neri and Hewlett-Packard Enterprise’s cultural revolution Read More »
When you see a job posting, what catches your eye? The salary? 401(k) benefits? New-age perks like ping-pong tables?If you think compensation or benefits are what matter most in a first job, consider the reasons why workers say they love what they do. When HR provider Virgin Pulse surveyed U.S. and Canadian employees on the
5 Cultural Must-Haves to Look For in Your First Job Out of College Read More »
The internet has rapidly proliferated western culture around the world, but one photographer wants to use artificial intelligence to heighten the online presence of some of Earth’s most remote people groups. On Saturday at South by Southwest, photographer Jimmy Nelson and JWT-Amsterdam unveiled a technology that will use AI to both aggregate—and disseminate—photos of indigenous
JWT and Photographer Jimmy Nelson Are Fighting Cultural Homogenization With AI – Adweek Read More »
Now that the holidays are over, it is time to review your business. In my December post, I suggested that January and February was a good time to do this. I suggested capturing critical holiday sales data to help with this analysis. A business is not isolated. It must evaluate internal capabilities as well as
Cultural changes affect all merchants — ecommerce and brick-and-mortar Read More »
The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can
maxlkt / Pixabay What role does advertising play in history? Those who only see what’s on the surface will say it is all about boosting sales. People who tend to dig deeper will argue that the role of ads is to direct spending from one brand to another. Only those who are able to see
5 Times Good Marketing Advanced Cultural Acceptance and Black History Read More »
