Customers

How customers search for hedonic versus utilitarian purchases

SEO BLOG /

Researchers from the University of Virginia and Crimson Capital published a new paper in the Journal of Marketing that examines information channel usage patterns across customer journeys. The study, forthcoming in the Journal of Marketing is titled “Path to Purpose? How Online Customer Journeys Differ for Hedonic versus Utilitarian Purchases” and is authored by Jingjing […]

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Business Thrust in Singapore Provides The Best SEO Services To Gain Visibility And Attract Customers – Press Release

SEO BLOG /

Business Thrust is providing its clients with the best SEO Services in Singapore, which has allowed them to become a leading SEO service provider. Their services ensure clients gain stature within a market and increase their customer base. Mar. 25, 2020 / PRZen / UBI, Singapore — Business Thrust, a leading SEO company in Singapore,

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How to Create an Unforgettable Unboxing Experience for Your Customers

Marketing 101, Marketing Tips /

Search for “Unboxing” on YouTube and you will get around 90 million results. Unboxing is a thing, and this, in turn, has made packaging your second product. So, consumers now see a memorable unboxing experience as valuable. Are you looking to provide a great unboxing experience for your products? A new infographic by 2Flow titled,

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Attracting Local Customers: Your Comprehensive Guide to Local SEO

Attracting Local Customers: Your Comprehensive Guide to Local SEO

SEO BLOG /

image source Search engine optimization is one of the foundational pillars of a well-rounded digital marketing strategy. When you optimize your entire digital presence to rank higher in the organic search results, you are effectively improving your digital reach and appealing to your online audience in order to spark engagement and inspire trust and even

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What Customers' Searches Can Tell You, If You Pay Attention

What Customers’ Searches Can Tell You, If You Pay Attention

SEO BLOG /

“Know your customers” is the first commandment, and a core mission, of every (successful) company. How well do you know your customers? Who are they? What do they need? How/when/where do they need it? In search (site, mobile or voice), it’s vital to “listen” to customers—to their search interactions, which are their way of telling

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Is Getting New Customers Through Search Engines Hard? Try the Following Options

Is Getting New Customers Through Search Engines Hard? Try the Following Options

SEO BLOG /

As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines,

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EZ Texting Tries to Take Pain Out of SMS Messages with Customers

Small Business News /

Now small businesses can use a new landline service and iOS mobile app for texting.  EZ Texting made the recent announcements that lets SMBs quickly convert their business phone numbers to send and receive texts with two-way messaging. The new app provides real time communication. Both good developments when you consider 48% of consumers polled

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Most site content (69%) not seen by customers and prospects, study finds

SEO BLOG /

A new benchmarking report (registration req’d) from Contentsquare contains a number of valuable metrics and datapoints, and one that is especially striking. On average, the report finds, 69% of all web content is not seen by consumers. The report is based on an analysis of “12 months of Contentsquare data from 400 global websites in

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