Customers

How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint

Oribi allows you to see each journey through your site to better understand what content engaged your visitors best. You can pin every event in the journey. Pinned events represent your main conversions and other actions you’d like to keep a close eye on. With Oribi, you don’t need any technical coding skills to set […]

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These Brands Build Emotional Bonds with Customers – Can Yours?

Not all brands are equal when it comes to connecting with customers. Some successful brands can bond with their audiences emotionally. As a result, it creates a lasting relationship between brands and their customers. MBLM recently released its annual Brand Intimacy Study 2020, ranking the top ten most intimate brands. Amazon topped the list with

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10 Tips to Help You Better Understand Your Small Business Customers

Creating an effective marketing strategy requires having a strong understanding of your target customers. You need to understand the platforms they use, the messages that will resonate with them, and how they feel about your business. To increase your understanding, here are some tips from members of the online small business community. Create a Facebook

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Design thinking starts with redefining the role customers play in your product strategy

Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the customer at the center of their product and CX design. And for good reason. And yet, only a small percentage of companies today have implemented

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Free Book Excerpt: Ignore Your Customers (And They’ll Go Away)

  Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good. Micah Solomon’s book, Ignore Your Customers (And They’ll Go

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Customers want more text-based customer support options from brands

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of a survey conducted by the customer experience platform UJET polling 500 U.S. consumers on customer support experiences. The

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