Debate

The Great Debate: Why Experimentation Matters to Branding

We spend oodles of hours working out the kinks of our branding. As marketers, we get down to the nitty-gritty of taglines, color palettes, and guidelines. Then, get it approved,  document it, and launch it to the world. For most companies, that’s it. We spend all of our time making sure people use the logo …

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Experts debate whether Instagram or Facebook is more effective for business

? I say Instagram Stories and John “Colderice” Lawson is ready to jump into it on the latest edition of This Week in Small Business. We kicked off this week’s show by talking about one of my favorite recent articles from Small Business Trends. This one from Alex Yong in which he interviews rising entrepreneur …

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General Management – No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many of us, I’ve led brainstorming sessions and adhered to the traditional “rules” of brainstorming: “Don’t criticize anyone’s ideas” and “Get as many ideas up there as possible and worry about quality later.” The problem is that although this …

General Management – No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast] : Marketing Podcast Read More »

The Great Plain-Text Versus HTML Email Debate, 2018 Style

JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing for almost 20 years, the debate is far from settled. Even small …

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