Ever heard the phrase “turnover is vanity, profit is sanity”? This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts. It’s understandable to follow the logic that more sales would lead to more revenue. But […]
How to Increase PPC Profits – By Decreasing Sales Read More »
One of the most common pain points I have experienced with clients is this question: How can we increase the overall number conversions/purchases/leads/subscribers but not increase how much we are paying to acquire these customers? Logic would tell you that if you want to chase a higher number of conversions, your cost per conversion would
Increasing Conversions in Facebook and Decreasing CPC Read More »
Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website.
What to do if traffic from Facebook is decreasing? • Yoast Read More »
Following Google’s announcement that its ads would generate over 30 billion calls in 2016, many people rushed to declare that “call commerce” is very much alive. That reference is to the inbound calls—high-value leads—to a business. Some 70% of consumers have used the click-to-call button in online ads, and 60% prefer a human being for
If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First
What to do if the traffic on your blog is decreasing? Read More »
