decreasing

Increasing Conversions in Facebook and Decreasing CPC

One of the most common pain points I have experienced with clients is this question: How can we increase the overall number conversions/purchases/leads/subscribers but not increase how much we are paying to acquire these customers? Logic would tell you that if you want to chase a higher number of conversions, your cost per conversion would …

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What to do if traffic from Facebook is decreasing? • Yoast

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …

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Metrics & ROI – Why Decreasing Inbound Call Volume May Help Your Business : MarketingProfs Article

Following Google’s announcement that its ads would generate over 30 billion calls in 2016, many people rushed to declare that “call commerce” is very much alive. That reference is to the inbound calls—high-value leads—to a business. Some 70% of consumers have used the click-to-call button in online ads, and 60% prefer a human being for …

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