It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you might want to know […]
What Are Direct Costs & How Do They Differ From Indirect Costs? Read More »
At present, 31% of single internet users globally are online daters¹. This audience is characterized as 61% male and 39% female. Over the course of 2019 these numbers have shifted, with 2% more women and 2% fewer men. Online dating has shown to be popular predominantly among younger audiences, with 85% of the online dating
Online dating: how markets and demographics differ Read More »
Reading time: 4 mins Welcome to Innovation Insights Recently, Northstar (global market researcher) and Arm (semi-conductor company valued at £23.4 billion) have collaborated on several projects about use, perceptions and predictions for technology. These projects cover a range of topics but they all touch on one thing: innovation. Innovation in the technology industry can be…
There are so many different ways to send text messages today that regardless of whether you use an iPhone or an Android, you’ve probably used multiple messaging applications. You’ve probably heard of different acronyms like SMS and MMS and come across popular mobile messaging apps like iMessage, WhatsApp, and WeChat. In this post, we discuss
Google Guaranteed was introduced a few years ago, largely to boost consumer confidence in-home services providers appearing in Local Services Ads. More recently, this year, the company introduced another program for professional services, dubbed “Google Screened.” Limited categories, markets. Google Screened is currently a test program limited to a few verticals in a few markets:
What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’? Read More »
If you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra effort. Thanks to Google’s mobile-first index — which ranks your desktop and mobile sites based on signals from your mobile site — implementing special annotation metadata and redirects is more
SEO Tips When URLs Differ for Mobile and Desktop Read More »
When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate. If lead generation — the process of creating, maintaining, and monitoring prospect interest — were a spoken conversation, it would be a
According to a new report released by RankRanger, a good ranking in YouTube search doesn’t guarantee that a video will also rank well in the video carousel in Google search, and vice versa. This study clearly showed that the YouTube search ranking algorithm is significantly different from the algorithm that Google search uses for videos in the
Report shows YouTube and Google video ranking algorithms differ widely Read More »
What are small business owners’ biggest challenges right now, and how do they feel about the future? A recent survey of businesses with sales between $100,000 and $20 million annually from JPMorgan Chase has some insights. The survey Small Business Leaders Outlook 2018 found some important differences between millennial small business leaders and small business
New Study Reveals Millennial Business Owners Differ in Surprising Ways Read More »
Although online shopping is on the rise, more than 90% of smartphone owners visit brick-and-mortar stores at least once a week, according to a report released by Euclid Analytics. The survey includes responses from approximately 1,500 US consumers, and some of the results are compiled into an infographic. The findings include the following: • Women
How In-Store Tech Use and Preferences Differ by Gender Read More »
