Differ

What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?

Google Guaranteed was introduced a few years ago, largely to boost consumer confidence in-home services providers appearing in Local Services Ads. More recently, this year, the company introduced another program for professional services, dubbed “Google Screened.” Limited categories, markets. Google Screened is currently a test program limited to a few verticals in a few markets: …

What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’? Read More »

SEO Tips When URLs Differ for Mobile and Desktop

If you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra effort. Thanks to Google’s mobile-first index — which ranks your desktop and mobile sites based on signals from your mobile site — implementing special annotation metadata and redirects is more …

SEO Tips When URLs Differ for Mobile and Desktop Read More »

How Lead and Demand Generation Differ

When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate. If lead generation — the process of creating, maintaining, and monitoring prospect interest — were a spoken conversation, it would be a …

How Lead and Demand Generation Differ Read More »

Report shows YouTube and Google video ranking algorithms differ widely

According to a new report released by RankRanger, a good ranking in YouTube search doesn’t guarantee that a video will also rank well in the video carousel in Google search, and vice versa. This study clearly showed that the YouTube search ranking algorithm is significantly different from the algorithm that Google search uses for videos in the …

Report shows YouTube and Google video ranking algorithms differ widely Read More »

New Study Reveals Millennial Business Owners Differ in Surprising Ways

What are small business owners’ biggest challenges right now, and how do they feel about the future? A recent survey of businesses with sales between $100,000 and $20 million annually from JPMorgan Chase has some insights. The survey Small Business Leaders Outlook 2018 found some important differences between millennial small business leaders and small business …

New Study Reveals Millennial Business Owners Differ in Surprising Ways Read More »

170712 infographic lg

How In-Store Tech Use and Preferences Differ by Gender

Although online shopping is on the rise, more than 90% of smartphone owners visit brick-and-mortar stores at least once a week, according to a report released by Euclid Analytics. The survey includes responses from approximately 1,500 US consumers, and some of the results are compiled into an infographic. The findings include the following: • Women …

How In-Store Tech Use and Preferences Differ by Gender Read More »