Differ

Innovation Insights: How youths and adults differ in their usage and opinion of technology

Innovation Insights: How youths and adults differ in their usage and opinion of technology

Reading time: 4 mins Welcome to Innovation Insights Recently, Northstar (global market researcher) and Arm (semi-conductor company valued at £23.4 billion) have collaborated on several projects about use, perceptions and predictions for technology. These projects cover a range of topics but they all touch on one thing: innovation. Innovation in the technology industry can be… …

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What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?

Google Guaranteed was introduced a few years ago, largely to boost consumer confidence in-home services providers appearing in Local Services Ads. More recently, this year, the company introduced another program for professional services, dubbed “Google Screened.” Limited categories, markets. Google Screened is currently a test program limited to a few verticals in a few markets: …

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SEO Tips When URLs Differ for Mobile and Desktop

If you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra effort. Thanks to Google’s mobile-first index — which ranks your desktop and mobile sites based on signals from your mobile site — implementing special annotation metadata and redirects is more …

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