millennials

7 Tactics to Optimize the Talents of Young Employees

What’s the benefit of hiring young employees? They can bring fresh ideas and talents to your small business. And by providing them with the right direction and support, you will bring out the most of their abilities and also give them the space to learn and grow. To find out more, we asked members of …

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How to rise above the noise and win millennials’ hearts

Millennials want the same thing as every other age group, it’s just the channels for delivering it that have changed They have youth, influence and spending power. They can also spot BS from a mile away, and it’s not easy to win their hearts. EContent even predicts that Millennials – or Generation Y – will …

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The secret to a stronger customer communication strategy? Customize it by generation

Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It’s wisdom that has been passed down from marketer to marketer for, well, generations. But it’s not enough to just …

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Customers Rapidly Deserting Malls for Ecommerce, Says Former Toys ‘R’ Us CEO

Nordstrom is the class act of the department store segment and doing everything right says Former Toys ‘R’ Us CEO, Gerald Storch. Unfortunately, that is not enough according to Storch because customers are deserting malls for ecommerce. He predicts that only top-tier malls will survive and even those will have to adapt to attract millennials. …

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Millennials Love Airbnb and There Are 400 Million Millennials in China

The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth potential for Airbnb is massive. He noted that millennials will be 75 percent of consumers …

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