Differentiation

How Business Differentiation Helps Build Your Brand

Mark Levy is the founder of Levy Innovation LLC, a positioning and branding firm that helps thought leaders grow their personal brand and business. Mark says he typically works with 2 types of clients. The first: those who are already famous before they reached out to Mark, and he helped them differentiate and refine things to …

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Object Storage – Time for Differentiation and Diversification – Gigaom

I recently started to work on new research about object storage, and I’ll be writing a report about it soon. As you may have noticed, object storage has finally found its place in enterprise IT. There are several reasons for that, but the most important is the success of Amazon AWS S3. In fact, the …

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What Subway and Jimmy John’s Can Teach Any Business Owner About Differentiation Strategy

by Andrew Blickstein As business coaches that work with companies to help them grow, we talk a lot about how to differentiate yourself from your competitors. Sometimes it can be hard to do, and it’s not always about what you deliver as much as how you deliver it. One of my favorite examples is Subway …

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These Top New York Attorneys Have Mastered the Art of Differentiation

I took to the [virtual] streets of New York City again in a quest to find more  professionals in saturated industries that differentiate with a fierce value proposition. The formula is simple: Pick a big city and a crowded industry, and highlight top talent that is earning that title through their ability to differentiate. This time, I …

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Here’s What the Whole Blockchain Craze Can Teach Us About Market Differentiation

Indulge me in a little “back in my day” moment. When I was offered my first Head of Marketing role, it was in an industry I didn’t know, riddled with competition, and during the recession. And I walked ten miles each morning to get there, in the snow! (Just kidding) The project sounded pretty crazy, …

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