If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and Read More
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Apr 28, 2019 Posted by Dr. Nidhi Arora in Head Scratch | 6 comments A dedicated server hosting is a type of web hosting where the Read More
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s Read More
You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will Read More
A truly extraordinary business goes further and deeper than most — it makes the bold move toward actually caring about customers and becoming truly service-centric. By Read More
In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined Read More
by Andrew Blickstein As business coaches that work with companies to help them grow, we talk a lot about how to differentiate yourself from your competitors. Read More
Contrary to popular belief, building a website and creating its content is not as easy as it seems. Aside from careful planning, coming up with the Read More
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that Read More
In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make Read More