service

Should You Offer a Freemium Level for Your SaaS Platform?

If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really …

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Dedicated Server Hosting and Benefits

Apr 28, 2019 Posted by Dr. Nidhi Arora in Head Scratch | 6 comments A dedicated server hosting is a type of web hosting where the customer hires an entire physical server not shared with others. Dedicated Server is more versatile than other hosting where the users have a complete control over their server. This …

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How a Brand Persona Plays Into Effective ROI

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would …

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How To Create CTAs that Actually Cause Action

You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog post or landing page. They capitalize on the attention you’ve hooked and …

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You Say You’re ‘Service-Oriented,’ But Are You Really?

A truly extraordinary business goes further and deeper than most — it makes the bold move toward actually caring about customers and becoming truly service-centric. By changing its motives, the business is able to produce happier employees, which leads to a more successful and loyal customer base. How? When you take care of your employees, …

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How to Turn a Minimum Viable Product into a Booming Business

In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined a business model for startups using complex-sounding business terms like lean management, minimum viable product, and agile development. These buzzwords and the theories they represent have become part of …

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What Subway and Jimmy John’s Can Teach Any Business Owner About Differentiation Strategy

by Andrew Blickstein As business coaches that work with companies to help them grow, we talk a lot about how to differentiate yourself from your competitors. Sometimes it can be hard to do, and it’s not always about what you deliver as much as how you deliver it. One of my favorite examples is Subway …

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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Contrary to popular belief, building a website and creating its content is not as easy as it seems. Aside from careful planning, coming up with the perfect wireframes and design that will give life to it all, and ensuring a user-friendly interface and overall good user experience is something that you need to keep in …

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7 Segmentation Mistakes that Will Cost Your Business Money

Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly …

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9 Tips to Close Sales with Video Content

In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make sure they buy the right product at the right price by researching information online. In fact, 82% of customers conduct research online prior to making a purchase. In a …

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