service

Dedicated Server Hosting and Benefits

Apr 28, 2019 Posted by Dr. Nidhi Arora in Head Scratch | 6 comments A dedicated server hosting is a type of web hosting where the customer hires an entire physical server not shared with others. Dedicated Server is more versatile than other hosting where the users have a complete control over their server. This …

Dedicated Server Hosting and Benefits Read More »

How a Brand Persona Plays Into Effective ROI

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would …

How a Brand Persona Plays Into Effective ROI Read More »

How To Create CTAs that Actually Cause Action

You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog post or landing page. They capitalize on the attention you’ve hooked and …

How To Create CTAs that Actually Cause Action Read More »

You Say You’re ‘Service-Oriented,’ But Are You Really?

A truly extraordinary business goes further and deeper than most — it makes the bold move toward actually caring about customers and becoming truly service-centric. By changing its motives, the business is able to produce happier employees, which leads to a more successful and loyal customer base. How? When you take care of your employees, …

You Say You’re ‘Service-Oriented,’ But Are You Really? Read More »

How to Turn a Minimum Viable Product into a Booming Business

In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined a business model for startups using complex-sounding business terms like lean management, minimum viable product, and agile development. These buzzwords and the theories they represent have become part of …

How to Turn a Minimum Viable Product into a Booming Business Read More »

What Subway and Jimmy John’s Can Teach Any Business Owner About Differentiation Strategy

by Andrew Blickstein As business coaches that work with companies to help them grow, we talk a lot about how to differentiate yourself from your competitors. Sometimes it can be hard to do, and it’s not always about what you deliver as much as how you deliver it. One of my favorite examples is Subway …

What Subway and Jimmy John’s Can Teach Any Business Owner About Differentiation Strategy Read More »