Emma Allmann is a Junior Analyst for Mintel Disruptor where she studies, works with and writes about food and drink startups. February 13th, 2020February 13th, 2020 A brand’s story is integral to every decision made from conception to distribution and marketing. The story sets the tone for the product and dictates with which consumer base …
Mintel Disruptor: 3 startups choosing their own adventu Read More »
If you want your small business to grow and thrive, you’ll need to embrace change. If your business is fairly established, then change can represent a pretty big risk making some business owners uneasy. But failure to change can get your left behind, as plenty of retail store owners, travel agents and newspaper publishers can …
What is a Disruptor in Chief and Why Does Your Small Business Need One? Read More »
The disruptor conversation is happening everywhere. Every business. Every industry. Every geo. In previous posts, I’ve talked about the importance of being a disruptor because the way I see it, you have two choices – you can disrupt or be disrupted. So, I decided to take this dialogue to the next level. Less talk, more …
Chart of the day: Youtube remains the main distributor channel to enhance engagement rates Looking into the future, it is important that companies have a clear digital plan entering 2018. With a multitude of different platforms at every marketer’s disposal, it can be challenging to know which ones need the most attention to connect with potential …
What is the content disruptor and distributor channel trends for 2018? Read More »
