Emma Allmann is a Junior Analyst for Mintel Disruptor where she studies, works with and writes about food and drink startups. February 13th, 2020February 13th, 2020 A brand’s story is integral to every decision made from conception to distribution and marketing. The story sets the tone for the product and dictates with which consumer base […]
Mintel Disruptor: 3 startups choosing their own adventu Read More »
If you want your small business to grow and thrive, you’ll need to embrace change. If your business is fairly established, then change can represent a pretty big risk making some business owners uneasy. But failure to change can get your left behind, as plenty of retail store owners, travel agents and newspaper publishers can
What is a Disruptor in Chief and Why Does Your Small Business Need One? Read More »
The disruptor conversation is happening everywhere. Every business. Every industry. Every geo. In previous posts, I’ve talked about the importance of being a disruptor because the way I see it, you have two choices – you can disrupt or be disrupted. So, I decided to take this dialogue to the next level. Less talk, more
Chart of the day: Youtube remains the main distributor channel to enhance engagement rates Looking into the future, it is important that companies have a clear digital plan entering 2018. With a multitude of different platforms at every marketer’s disposal, it can be challenging to know which ones need the most attention to connect with potential
What is the content disruptor and distributor channel trends for 2018? Read More »
