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‘Marketing doesn’t drive revenue, sales does’ (and other myths)

“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we all know, no department can operate independently and effectively […]

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Kelly Clarkson Sings ‘Stronger (What Doesn’t Kill You)’ On Dick Clark’s New Year’s Rockin’ Eve

Kelly Clarkson came out again on Dick Clark’s New Year’s Rockin’ Eve to sing “Stronger (What Doesn’t Kill You)”. She delivered another great performance that was well-received on social media. Many took note that Clarkson continued to showcase her strong vocals over other performances given by Britney Spears and Mariah Carey. Previously in the night,

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1 Way to Sell More eBooks that Doesn’t Seem to Be Related to Selling eBooks

Ooooohhhhmmmmm. Did you know I meditate daily? Did you also know that meditating daily can play a huge part in you selling more eBooks? Watch this video as I discuss: Detaching from Fears Meditating is a simple practice that makes you aware of your thoughts and feelings. At its core, this sounds easy enough, right?

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How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfish It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t. Click on the whiteboard image above

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How to Make Your Website More Secure (So Google Doesn’t Punish You)

Posted by lkolowich Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web. And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website

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Delivering great customer experiences doesn’t happen overnight

Marketers have a lot of different priorities these days. One thing that many of us have in common, however, is that we’re constantly seeking out ways to deliver better customer experiences across all touch points, from traditional to digital. If you find yourself nodding in agreement, the good news is, you’re in good company. About

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