‘Marketing doesn’t drive revenue, sales does’ (and other myths)
“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we all know, no department can operate independently and effectively […]
‘Marketing doesn’t drive revenue, sales does’ (and other myths) Read More »