By Chris Lennon Some companies think it’s okay to overlook HR. Especially in small and mid-sized firms, there are managers who think they can deal with employee issues themselves. After all, HR isn’t a highly technical field, like drawing up engineering plans or managing a manufacturing process. It’s not as though an HR department is […]
My Small Business Doesn’t Have an HR Department—Is That OK? Read More »
Not all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by integrating it into your content marketing strategy. This will help yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs.
2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research] Read More »
I don’t intend to bore you with this but as of 2017, links remains a top Google ranking signal. Chances are you have come across one of those case studies (I have!) sharing amazing results from link building exploits. It usually looks something like this: This: Or this: No doubt those are impressive results… …But
At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. This is something that we have all agreed to, and your visitors expect it. These words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists
Testing shows e-commerce navigation doesn’t work the way we think it does Read More »
Juggling multiple social presences has become an expectation for modern brands. Facebook. Twitter. Instagram. The list goes on and on. As a result, marketers are scrambling for shortcuts to streamline their social presences and save time in the process. Given the rapid rise of social media automation, more and more brands are experimenting with the
Facebook Automation: What Your Brand Doesn’t Know Read More »
Google’s John Mueller said on Twitter that disabling the right click on your web pages and/or disabling the ability to select content on your web pages, has no impact on your SEO or rankings. John did add that doing so is “obnoxious” and “useless” because it is easy to get around those prevention features. Here
Google Says Disabling Right Click & Content Selection Doesn’t Impact SEO Read More »
Your marketing team has an incredible campaign ready to publish. The social media posts are scheduled, landing pages are primed with engaging calls to action, and the other marketing collateral is prepared to play important, supporting roles. All these pieces must be in place before you launch the campaign, and the focal point of the
What’s the next best thing to having Google sit down next to you at your desk, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober. In his Intelligent Content Conference talk, Mastering the World of Deep Learning: How Big
“I do think Bitcoin is the first encrypted money that has the potential to do something like change the world.” – Peter Thiel, Co-Founder of PayPal When the co-founder of PayPal gives an endorsement, investors take notice. Bitcoin started out as an investment in which most people struggled to understand the mechanics and value. At
Bitcoin Investment Doesn’t Have to Be Complicated? See These 4 Benefits Read More »
Your homepage is one of the most important elements of your website. However, what ends up on a webpage varies from company to company or from person to person. As such, there are a number of elements that every homepage should contain. The homepage receives the bulk of traffic and it’s crucial to convert
