Emotion

Rethinking emotion in marketing to deepen engagement

As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how your marketing assets trigger emotional responses? Emotion is strikingly complex, involving intricate biological processes that engage a variety of different regions in …

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Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing 07/25/2019

Emotional resonance is essential in marketing. But how do you connect emotionally when writing keyword-targeted copy? To the uninitiated, copywriting for search engine optimization (SEO) may seem prescriptive, awkward and clunky, written for robot crawlers rather than human beings. No one even reads those SEO copy blocks, right? The reality is, when you’re optimizing content …

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Why Emotion Is So Essential to Effective Video Marketing

November 30th, 2017 In every household, every day, commercials receive two honors held above all others. No matter your chosen screen—laptop, desktop, or technicolor television—you (yes, you) have bestowed the following honors, assuming you know how to work the DVR: Honorable Rewind: Awarded to a commercial that you electively watch twice. Principled Pre-Roll: Awarded to …

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Why emotion is crucial to create brand advocates — and what you can do about it

If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands …

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Neuroscience Says Workplace Happiness Comes Down to Experiencing This Emotion Daily

Over the last decade, compelling research from neuroscience continues to inform leaders and HR professionals on ways they can improve teamwork, productivity, and company performance. But what’s the source of it all, scientifically speaking? What’s that one ingredient that makes some of the world’s best company cultures thrive and profitable? Dr. Paul Zak has the …

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