Organizations across the globe are continuing to use a whole host of different channels to communicate with and capture feedback from their customers. Newer channels such as webchat, chatbots, and social media are used alongside the more traditional channels like the telephone, email, and good old-fashioned direct mail. As we all know the ultimate […]
It may not be a classic scenario of “one step forward, two steps back,” but it seems that for every advance and forward trend in the customer experience arena, there is a contrary counter trend moving in the opposite direction or an unintended adverse consequence. Some ebb and flow in a maturing field is
As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how your marketing assets trigger emotional responses? Emotion is strikingly complex, involving intricate biological processes that engage a variety of different regions in
Rethinking emotion in marketing to deepen engagement Read More »
Emotional resonance is essential in marketing. But how do you connect emotionally when writing keyword-targeted copy? To the uninitiated, copywriting for search engine optimization (SEO) may seem prescriptive, awkward and clunky, written for robot crawlers rather than human beings. No one even reads those SEO copy blocks, right? The reality is, when you’re optimizing content
Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing 07/25/2019 Read More »
Content marketing tells the story of your brand. You’re building yourself up as an authority in your field, someone your customers can turn to when they are in search of solutions. The content marketing funnel itself is a story. A prospect becomes aware of a problem and seeks out a solution. Then they consider and
Content Marketing and the Power of Emotion in Storytelling Read More »
Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and driver – of customer loyalty. Compared with customers who have a poor emotional experience, those with a positive one are 6x more likely to purchase again, and 12x more likely
45 Ways to Create Better Customer Experiences With Emotion Read More »
Ned Colletti was the general manager of the LA Dodgers for years– here, he describes why he often got emotional on the job. Source link
November 30th, 2017 In every household, every day, commercials receive two honors held above all others. No matter your chosen screen—laptop, desktop, or technicolor television—you (yes, you) have bestowed the following honors, assuming you know how to work the DVR: Honorable Rewind: Awarded to a commercial that you electively watch twice. Principled Pre-Roll: Awarded to
Why Emotion Is So Essential to Effective Video Marketing Read More »
If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands
Why emotion is crucial to create brand advocates — and what you can do about it Read More »
Over the last decade, compelling research from neuroscience continues to inform leaders and HR professionals on ways they can improve teamwork, productivity, and company performance. But what’s the source of it all, scientifically speaking? What’s that one ingredient that makes some of the world’s best company cultures thrive and profitable? Dr. Paul Zak has the
Neuroscience Says Workplace Happiness Comes Down to Experiencing This Emotion Daily Read More »
