Erica

Erica Erskine combines art and science as a digital marketing technologist

Arlene Hisiger Published 8:00 a.m. ET Aug. 27, 2017 CLOSE Rochester women are making headlines. Lauren Peace Erica Erskine(Photo: John Smillie) Erica Erskine loves to create things. She enjoys drawing, painting, metal work and sculpting. But when it came time to sculpt a career path, she found it a bit more challenging.   “When I …

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MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role

As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the biggest martech challenge companies face right now. Earlier this year, Jay Wilson, SVP of marketing platforms & services for Healthgrades, and his CMO, Andrea Pearson, decided the organization needed a marketing technology leader who …

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