Events

MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis

MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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Are Virtual Events The Right Move For You?

Are Virtual Events The Right Move For You?

It’s a rough time to be planning or managing a large, in-person event. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential. Digital alternatives don’t replicate the in-person experience, despite innovative technologies and approaches. Marketers and sellers rely on events to support campaigns that generate …

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Lights out on your events, now what?

Lights out on your events, now what? – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

New properties for virtual, postponed, and canceled events

Official Google Webmaster Central Blog: New properties for virtual, postponed, and canceled events In the current environment and status of COVID-19 around the world, many events are being canceled, postponed, or moved to an online-only format. Google wants to show users the latest, most accurate information about your events in this fast-changing environment, and so …

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MarTech Minute: Partnerships in virtual events tech; Analytics firm grabs funding

MarTech Minute: Partnerships in virtual events tech; Analytics firm grabs funding – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source …

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How to Use Paid Search & Social Ads for Promoting Events

How to Use Paid Search & Social Ads for Promoting Events

Many businesses, from consumer to B2B, have special events or time-sensitive activities that can be better promoted through paid search and social advertising. It is important to consider this as a separate strategy from your ongoing campaigns when deciding to promote business events. Let’s dig in! What Types of Events Can Be Promoted? First, let’s …

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Napean sells Mobile Marketer publication, retains events business

Napean LLC has sold its Mobile Marketer and Mobile Commerce Daily publications, but retained the events business comprising conferences, webinars, podcasts and awards, founder Mickey Alam Khan announced today. Industry Dive Inc., a Washington, DC-based media group known for widely read publications such as Retail Dive and Marketing Dive, is the buyer. The Mobile Marketer …

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How to Leverage Social Media For Industry Events

Industry events became quite common over the last couple of years. They’re not just an opportunity to meet great people and learn amazing things – but they’re also an opportunity to get a decent social media following, influence and build great relationships. Mastering social media marketing during industry events can be crucial for your growth. …

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The winning formula for advertising around big sports events

The winning formula for advertising around big sports events

We ran different ad tests during the World Cup, including using biometric testing on 21 ads. The ad that ‘won’, in terms of greatest subconscious and conscious audience response, was the Ladbrokes’s advertisement, which is driven by verbal and visual humour. But what was it that resonated so well with the audience? Engage both sides of the …

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