Events

After 2020, Live Events Might Not Look the Same. Good!

After 2020, Live Events Might Not Look the Same. Good!

Another thing that’s proven wildly popular at virtual events? Online gaming. ReedPop, the company that puts on NYCC, also produces the PAX video game conventions. This year, those conventions morphed into PAX Online, which streamed on Twitch, YouTube, Facebook Live, and other platforms. The event also had a very active Discord server, something that could …

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Coronavirus cancellations: A running list of tech and cultural events hit by the pandemic

Major events are closing down due to concerns over COVID-19. Ezra Shaw/Getty Images For the most up-to-date news and information about the coronavirus pandemic, visit the WHO website. The coronavirus pandemic continues to wreak havoc. As people are ordered to stay at home and avoid contact with others, a cascade of cancellations and postponements has wiped …

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consumer online behavior

Correlating online behavior to pandemic events and accelerating future digital

30-second summary: Search is proving to be the pulse of the digital marketing industry.  BrightEdge research highlights the importance of understanding real-time demand volatility and consumers’ online behavior shifts as critical to digital progression.   Consumers are having different, more emotional experiences in their quest for products, solutions and services which represents a fundamental change in the customer journey.  Marketers can prepare for the future by …

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Marketing Events in a Post-Pandemic World: Opportunities for Innovation

Marketing Events in a Post-Pandemic World: Opportunities for Innovation

If you’re a marketer, you are undoubtedly familiar with the conundrum of tradeshows and conferences: Can’t live with ’em, can’t live without ’em. They’re the most expensive line item in your annual budget, so they’re the hardest to push through—but they’re also the hands-down best way to grow your list, move the needle with prospects …

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How Record Keeping Can Be A Marketing Tool for Social Media Events

How Record Keeping Can Be A Marketing Tool for Social Media Events – Social Media Explorer

How Record Keeping Can Be A Marketing Tool for Social Media Events Social media industry events are popping up all over the world as platforms like Facebook, Instagram, and Twitter continue to revolutionize how organizations grow their business. Because of this, every business owner wants to attend so they can learn the most cutting edge …

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MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis

MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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Are Virtual Events The Right Move For You?

Are Virtual Events The Right Move For You?

It’s a rough time to be planning or managing a large, in-person event. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential. Digital alternatives don’t replicate the in-person experience, despite innovative technologies and approaches. Marketers and sellers rely on events to support campaigns that generate …

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