Litmus Live—our annual events devoted to all things email—looked a lot different this year. While we started off 2020 with big plans for in-person events, we had to completely rethink how we ran events in order to keep everyone safe during the COVID-19 pandemic. So, what’s usually three conferences later on in the year turned …
The Litmus Live Events That Got Us Through 2020 – Litmus Read More »
Another thing that’s proven wildly popular at virtual events? Online gaming. ReedPop, the company that puts on NYCC, also produces the PAX video game conventions. This year, those conventions morphed into PAX Online, which streamed on Twitch, YouTube, Facebook Live, and other platforms. The event also had a very active Discord server, something that could …
After 2020, Live Events Might Not Look the Same. Good! Read More »
Major events are closing down due to concerns over COVID-19. Ezra Shaw/Getty Images For the most up-to-date news and information about the coronavirus pandemic, visit the WHO website. The coronavirus pandemic continues to wreak havoc. As people are ordered to stay at home and avoid contact with others, a cascade of cancellations and postponements has wiped …
This is a guest post from Asaf Darash at Regpack. It’s no secret that COVID-19 has changed the way organizations and corporations across the globe operate. Whether you’ve had to postpone your events or transition your entire staff to work from home, the virus has caused an unprecedented impact on how society functions and how …
30-second summary: Search is proving to be the pulse of the digital marketing industry. BrightEdge research highlights the importance of understanding real-time demand volatility and consumers’ online behavior shifts as critical to digital progression. Consumers are having different, more emotional experiences in their quest for products, solutions and services which represents a fundamental change in the customer journey. Marketers can prepare for the future by …
Correlating online behavior to pandemic events and accelerating future digital Read More »
If you’re a marketer, you are undoubtedly familiar with the conundrum of tradeshows and conferences: Can’t live with ’em, can’t live without ’em. They’re the most expensive line item in your annual budget, so they’re the hardest to push through—but they’re also the hands-down best way to grow your list, move the needle with prospects …
Marketing Events in a Post-Pandemic World: Opportunities for Innovation Read More »
How Record Keeping Can Be A Marketing Tool for Social Media Events Social media industry events are popping up all over the world as platforms like Facebook, Instagram, and Twitter continue to revolutionize how organizations grow their business. Because of this, every business owner wants to attend so they can learn the most cutting edge …
Live Facebook Events just got a whole lot more profitable for small businesses and creators! Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. Here’s everything we know about the latest feature release: Facebook …
You Can Now Charge for Access to Live Facebook Events Read More »
MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …
MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis Read More »
It’s a rough time to be planning or managing a large, in-person event. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential. Digital alternatives don’t replicate the in-person experience, despite innovative technologies and approaches. Marketers and sellers rely on events to support campaigns that generate …
