It’s a rough time to be planning or managing a large, in-person event. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential. Digital alternatives don’t replicate the in-person experience, despite innovative technologies and approaches. Marketers and sellers rely on events to support campaigns that generate […]
Lights out on your events, now what? – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Official Google Webmaster Central Blog: New properties for virtual, postponed, and canceled events In the current environment and status of COVID-19 around the world, many events are being canceled, postponed, or moved to an online-only format. Google wants to show users the latest, most accurate information about your events in this fast-changing environment, and so
New properties for virtual, postponed, and canceled events Read More »
MarTech Minute: Partnerships in virtual events tech; Analytics firm grabs funding – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source
MarTech Minute: Partnerships in virtual events tech; Analytics firm grabs funding Read More »
It’s officially 2020 and people are starting to make plans for the year ahead. If you produce any type of event, you can help people discover your events with the event search experience on Google. Have a concert or hosting a workshop? Event markup allows people to discover your event when they search for “concerts
Many businesses, from consumer to B2B, have special events or time-sensitive activities that can be better promoted through paid search and social advertising. It is important to consider this as a separate strategy from your ongoing campaigns when deciding to promote business events. Let’s dig in! What Types of Events Can Be Promoted? First, let’s
How to Use Paid Search & Social Ads for Promoting Events Read More »
Napean LLC has sold its Mobile Marketer and Mobile Commerce Daily publications, but retained the events business comprising conferences, webinars, podcasts and awards, founder Mickey Alam Khan announced today. Industry Dive Inc., a Washington, DC-based media group known for widely read publications such as Retail Dive and Marketing Dive, is the buyer. The Mobile Marketer
Napean sells Mobile Marketer publication, retains events business Read More »
Industry events became quite common over the last couple of years. They’re not just an opportunity to meet great people and learn amazing things – but they’re also an opportunity to get a decent social media following, influence and build great relationships. Mastering social media marketing during industry events can be crucial for your growth.
How to Leverage Social Media For Industry Events Read More »
When it comes to your brand’s special events, most of the planning goes into the event itself, and the promotional materials surrounding it. Usually, that means little time is spent on thanking your attendees for either attending the event or showing interest. One way you can guarantee you’re showing your appreciation is by sending confirmation
10 Confirmation Emails for Events (With Examples) Read More »
We ran different ad tests during the World Cup, including using biometric testing on 21 ads. The ad that ‘won’, in terms of greatest subconscious and conscious audience response, was the Ladbrokes’s advertisement, which is driven by verbal and visual humour. But what was it that resonated so well with the audience? Engage both sides of the
The winning formula for advertising around big sports events Read More »
