With so much of your traffic coming from mobile, it’s essential that you craft great mobile experiences. This means going beyond simple responsive design if you’re going to use a superior mobile UX (user experience) to stand out from your competition. IMPORTANT: This is a mobile experience. Use your phone to read this post. ***Click […]
How to Turn Your Blog Posts Into a Mobile App Experience Read More »
Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information. A spoken query is a direct window into what consumers want at that moment, how they
Voice search in retail: Evolving the customer experience Read More »
When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It’s our most powerful tool in creating an event we believe helps our industry thrive. And we’ve used that information to build our best event yet, April 16-18 at the Hilton Austin. Read
New Sessions. New Networking. An All New Experience. Read More »
The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for your company, but
How to Boost Revenue by Optimizing the Customer Experience Read More »
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Ecommerce User Experience Roundtable | Econsultancy Read More »
The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years. For a long time we tracked mainly customer satisfaction (CSAT) scores, thinking that a happy customer is a long-term customer. After finding that satisfaction didn’t
Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience Read More »
How would you like to reduce customer churn by 27%, increase Net Promoter ScoreTM by 65%, and outperform competitors by 20% in sales, purchasing, ordering, installation, billing, service inquiry, maintenance and account management processes? This progress was achieved by engaging employees company-wide in coordinating customer-focused improvements across Operations, Marketing, Service and other functional areas. The
Is Operations Involved in B2B Customer Experience? Read More »
Creativity is essential in our highly competitive business environment. As technology and options expand, customers’ expectations for higher value are always rising. Companies that use creativity to understand, anticipate, and exceed customer expectations are the companies that grow, keep jobs, and thrive. To win higher share-of-wallet from customers, avoid the temptation to simply charge them
What is context marketing? And what does it have to do with customer experience? Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It can help you deliver the right content or services to the right people at exactly the right time. Organizations that market to customers
All processes within a company have the potential to impact customer experience. However far removed from the customer you perceive a process to be, there is a snowball effect for employees’ (and suppliers’ and partners’) behaviors that can eventually permeate end-users. Customer-facing employees are only as effective as the rest of the company enables them
Customer Centric Processes for Stellar Customer Experience Read More »
