Experiences

Boost Your B2B Marketing With Content Experiences Delivered At Scale

You’re producing great content, but is that enough to make an impact? These days, unfortunately, the answer is probably “no.” The recipe for successful content is evolving due to a changing media landscape. Today’s business-to-business (B2B) marketers understand the value of getting in front of the right audience at the right time with the right

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Marketers have to play more videogames to make better brand experiences

In case you don’t follow gaming, the first Fortnite Worldcup came to a glorious end a couple of months ago and the numbers alone were staggering: 40 million qualifiers, 20,000+ fans in attendance, 100 finalists and total prize money of $30 million. And with gaming becoming a central part of our collective identities, from the

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How video games can offer new spiritual experiences to church congregations

Video games and Christianity don’t usually mix. If they do it’s with games like Mario Kart being used at church socials. Or the religious versions of popular games, like Noah’s Ark the animal collecting version of Doom or Follow JC Go where you collect biblical characters rather than Pokemon. Or, maybe, the questionable siting of

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Three techniques to create memorable customer experiences – Econsultancy

Customer experience is top of mind for brands today and for good reason: consumer expectations have never been higher. Not only do consumers demand quality products and services, they expect that the processes by which they acquire them will be high-quality as well. But there’s a difference between the kind of smooth, satisfying customer experiences

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Channels Converge to Improve Experiences Through Customer Journey

Last month I had the opportunity to check out Twilio’s annual user conference, Signal.  Twilio, a platform that allows developers to build communications-enabled (voice, text, chat, email), shared a few stats that really caught my attention: Twilio sends 50 billion emails a month on behalf of their customers They send 200 million SMS messages a

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Acquia Acquires Cohesion to Accelerate the Creation of Digital Experiences

BOSTON & BRIGHTON, England–(BUSINESS WIRE)–Sep 4, 2019– Digital experience company Acquia announced today that it has acquired the UK-based Cohesion, creator of DX8, the first enterprise-grade, low-code Drupal website builder. With this acquisition, content marketers and site builders with minimal coding skills can create Drupal websites up to 4X faster, according to user testing. Drupal

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The benefits of 5G: Streaming video, gaming, and immersive mobile experiences

With 5G deployments rolling out across the world, the next generation of mobile technology promises myriad benefits to consumers, especially those who enjoy streaming videos. Recall that when 4G LTE first launched, mobile operators partnered with pay-TV providers and streaming services such as Netflix to showcase that LTE allowed consumers to stream videos with

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