Forecasting Models & the Forces Behind Them Looking at Organic Traffic SEO influences organic traffic. But considering the integral organic traffic as your baseline for SEO forecasting can be misleading as it includes both brand and non-brand traffic. What Are the Limitations? Blending the two will make your further estimates way off. If you want […]
Hi all, Firstly thank you all so much for your response to the interview I posted last week. It was unexpected! I’ve since had the opportunity to interview April Dunford (celebrated marketer, author, keynote speaker, and positioning expert.) I asked her to tell me a story that illustrated the value of positioning but also one
5 reasons why your Facebook Ads campaigns are failing – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Not too long ago, email marketing was pronounced dead. This may be due to the fact that there were few regulations or guidelines, and lots of black hat practices going on. Tidal waves of spam mail and cyber exploits led many people to mistrust email, and many marketers found their efforts landing in spam folders.
Happy new years everyone, but there may have been a Google search algorithm update on New Years, I doubt it, but some think so. Google is aware of spammers using text-to-speech software to create video spam in Google search. Google said let’s put the voice search optimization fad to sleep already. Google posted a video
Google New Years Update, Video Text To Speech Spam, Google’s Company Culture Failing? Read More »
The local retailer says, “I’m sitting here all day, with a limited selection and a paid staff, waiting for you to come and buy something I have in inventory. I’m paying rent, just waiting for you to come in, try things on and pay for them.” The online retailer says, “I can use the same
About Tom Sather Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent
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Thanks to our modern world, the amount of advice available to modern parents is mind-boggling. Search for parenting advice on Google and you will find 240,000,000n results. An Amazon search reveals over 1,000 books on parenting added between July and September of 2019, which amounts to 11 new parenting books per day. One has only
Done well, content marketing can be an important and effective promotional channel. If content marketing is not performing for your company, one of the following reasons could be the culprit. The post Here’s Why Your Content Marketing Is Failing appeared first on Practical Ecommerce. Source link
The future of marketing is being forged in the tech industry, so why aren’t marketers more interested? I’ve just returned to the marketing industry after a couple of years building a travel tech business and last week’s Dmexco trade show was an invigorating and illuminating welcome back. However, amid the frenetic excitement of adtech’s biggest annual show,
Dmexco is failing to attract marketers and agency planners Read More »
