Forresters

Forrester's 2020 ECM Panel Survey Is Open

Forrester’s 2020 ECM Panel Survey Is Open

Forrester’s 2020 Global Enterprise Content Management Online Survey is open… and we’re looking for your participation!  This survey is intended for ECM or content services decision makers and influencers in end user organizations. If you are a practitioner inside the private or public sector and make or influence decisions around content management (including document management, records management, content platforms, intranets, or content-centric collaboration), …

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4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context and their particular needs. In other words, RTIM solutions are meant to power the anticipated customer experiences that users increasingly expect. But relatively few systems can smoothly integrate the massive data, broad functionality and …

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Marketing Day: Facebook’s new marketing partners, Forrester’s marketing automation report & Amazon news

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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Wpromote Featured in Forrester’s Elite Search Marketing Wave

News Feed Item Wpromote Featured in Forrester’s Elite Search Marketing Wave By Business Wire Article Rating: October 31, 2017 04:45 PM EDT     Wpromote, the nation’s largest independent digital marketing agency, announced today that it has been named a Strong Performer in The Forrester Wave™: Search Marketing Agencies, Q4 2017. Wpromote scored the highest …

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Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester recently released not one, but two Wave reports on Customer Journey Analytics — one on visioning platforms and the other on orchestration. [Subscription or report fees required.] These are the …

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