Forresters

Revamp Your Retail Loyalty Program With Forrester’s New Framework

It’s no secret that shoppers love retail loyalty programs. Our data shows that nearly three-quarters of US online adults belong to at least one. When executed well, loyalty programs deepen customer relationships, drive business results, and even create brand differentiation. For instance, Ulta’s loyalty members account for more than 95% of total revenue, Nordy Club […]

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Insights From Forrester’s Consumer + COVID-19 Research

SEO BLOG / Good To SEO

As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. At Forrester, we’re harnessing our multimethodological

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Meet John Bratincevic, Forrester’s newest AD&D Analyst

SEO BLOG / Good To SEO

As a new analyst on Forrester’s application development research team, allow me to introduce myself. Let’s start with what is probably your most pressing question – how to pronounce my surname: “I’m just going to call you ‘John B.’, is that OK?” Yes, of course, no need to suffer. What else would you like to know? “…maybe tell me about yourself?” I’m married, I have two young sons (the youngest was born in December), and

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Forrester’s 2020 ECM Panel Survey Is Open

SEO BLOG / Good To SEO

Forrester’s 2020 Global Enterprise Content Management Online Survey is open… and we’re looking for your participation! This survey is intended for ECM or content services decision makers and influencers in end user organizations. If you are a practitioner inside the private or public sector and make or influence decisions around content management (including document management, records management, content platforms, intranets, or content-centric collaboration),

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4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

A-From MTT, Channel: Martech: Marketing / Good To SEO

Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context and their particular needs. In other words, RTIM solutions are meant to power the anticipated customer experiences that users increasingly expect. But relatively few systems can smoothly integrate the massive data, broad functionality and

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Marketing Day: Facebook’s new marketing partners, Forrester’s marketing automation report & Amazon news

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Wpromote Featured in Forrester’s Elite Search Marketing Wave

search engine optimization jobs / Good To SEO

News Feed Item Wpromote Featured in Forrester’s Elite Search Marketing Wave By Business Wire Article Rating: October 31, 2017 04:45 PM EDT Wpromote, the nation’s largest independent digital marketing agency, announced today that it has been named a Strong Performer in The Forrester Wave™: Search Marketing Agencies, Q4 2017. Wpromote scored the highest

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Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG / Good To SEO

In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester recently released not one, but two Wave reports on Customer Journey Analytics — one on visioning platforms and the other on orchestration. [Subscription or report fees required.] These are the

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