Gamble

Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign

How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits in recent years. While certain behaviours of the younger generation are seen as faults (from …

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In 2010 Procter & Gamble Co brought it home with their Thank You, Mum campaign

In 2010 Procter & Gamble Co brought it home with their Thank You, M0m campaign Procter & Gamble Co.’s “Thank You, Mom” campaign is the first of our new series of pieces celebrating the most influential campaigns, both past and present. In this case, we are looking back to 2010 when the start of heartstring …

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