Gardens

Know your options: Identity resolution beyond the walled gardens

The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big walled gardens — Facebook, Google and Amazon — have a kind of identity resolution nirvana. They can approach each user as a single identity, since those users are usually logged on. […]

Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens

A-From MTT, Channel: Martech: Analytics & Data, Martech Column / Good To SEO

The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is

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