Generational

Generational Stereotypes in the Workplace: True or False?

Amazingly, members of five generations work together as colleagues in today’s workplaces. And if the Silent Generation is conservative and disciplined, Boomers are time-stressed and materialistic, Gen X is skeptical and self-reliant, Millennials are socially conscious yet cynical and narcissistic, and Gen Z is progressive and impulsive… how well do they work together? Or are […]

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GfK AutoMobility Blog Smart Car Technology Automatic Door

Smart car technology and the generational divide

SEO BLOG / Good To SEO

With every passing year, smart car technology becomes more of a deal-breaker with consumers. From safety features to voice technology, the options get more compelling – and non-vehicle digital tech keeps elevating car buyers’ expectations. If they can have it at their desks or on their couches, why should they expect less for their vehicles?

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Politics, Social Media & Workplaces: Generational Attitudes

SEO BLOG / Good To SEO

Younger employees are more likely to oppose companies’ regulating how they discuss politics on social media while at work, according to recent research from Clutch. The report was based on data from a survey of 500 people in the United States who work full time. Respondents spanned a wide range of ages and political beliefs.

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Targeting and Personalization, Generational Marketing, Agencies, More!

Marketing Strategy, segmentation, SEO BLOG / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As an individual, you know your own behavior doesn’t fit neatly within a generational category, but as a marketer you know that targeted marketing (like segmenting your email list) can dramatically improve results. Advice for marketing to Millennials (or Baby Boomers or

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How to Segment Your Target Audience with Generational Marketing

General, SEO BLOG / Good To SEO

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought

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What Content Creators Need to Know About Generational Marketing

baby boomers, Content marketing, generation z, generational marketing, millennials, SEO BLOG, Targeting / Good To SEO

Do different age groups prefer different online content? Yes, they do. There is no single universal marketing strategy that could work for everyone. A 50 year-old non-techno person would have an entirely different reaction to an online advertisement as compared to a person in his late teens. That’s why it is impossible to run a

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