Targeting

Display Topic Targeting: 3 Reasons Why You Should Do It

Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what they’re searching for. Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big …

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Leveraging Custom Intent Audiences on YouTube

June 21, 2018 In the middle of March, Google announced they would be extending custom intent audiences to YouTube and also launched TrueView ads with more prominent calls to action. This is a potential big win for anyone currently advertising or thinking of advertising on YouTube. In my experience, it has always been a bit …

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Analyzing the AdWords Distance Report

May 15, 2018 The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance. This data can be used to adjust targeting strategy, planning new initiatives, and understanding the effective reach of ads. If you are using location extensions but not …

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LinkedIn Targeting: How to Create Targeted Audiences that Scale

May 1, 2018 LinkedIn has more than 430 million members… and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect …

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5 Instagram Trends Changing the Industry in 2018

Which features deserve your utmost attention on Instagram and what’s even trending in 2018? We ask because how does your plan of attack change year over year if you’re not aware of the latest trends? We get it–face filters and GIF stickers might not make your business stop on a dime and shift strategies. However, …

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Preparing for the Future of Audience Based Advertising

February 21, 2018 Brad will be featured at Hero Conf Austin for his April 16 keynote presentation, “Personalized Marketing in an Audience Centric World”. Register to see him live! Imagine you’re sitting in your house or apartment relaxing after a hard day at work. You look around and the place is a mess. You don’t have …

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