Heaven

IoT and Personalization: A Marriage Made in Heaven

Who doesn’t want insane traffic and qualified leads for their business? If you want a sure-shot tip to engage customers on your website, here it is: Understand the customer’s journey. Everything kicks off in the right direction if you understand the intention of the customer. The customer of today is intelligent regarding what to buy

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Digitally Native Vertical Brands: direct to consumer heaven or overhyped?

The first thing I want to address in this article is jargon. Marketing and start-ups are full of reinvention, often not in the way we’d expect. There is a lot of unnecessary rebranding of established terms. We hear constantly about the abbreviations and names of supposedly new ideas. Part of this is rediscovery, while other

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